Zynga, once the media darling of social gaming but now media spectacle following a disappointing fiscal quarter that saw its stock value plummet to a new low, may have reason to fear they've yet to hit the absolute rock-bottom of their predicament. In an effort to avert a potential exodus of talent admist a backdrop of declining interest in Facebook games, the company behind the 'Ville series of social gaming titles has reportedly offered stock options to all of their full-time employees shortly after its earning report which was issued on July 25.
Company CEO Mark Pincus' decision to offer stock options to around 2,846 full-time staffers is an unprecedented one, given these options give bearers the right to purchase existing Zynga shares, currently valued at around $3 USD each; Zynga's stock originally opened at $10 USD when the company first went public last December. According to analysts like Sterne Agee & Leach's Arvind Bhatia, the move was nevertheless a "fair thing to do" if Zynga's revised game plan includes boosting employee morale amidst gloomy times.
Zynga themselves have declined to comment on this recent development, though the company is clearly trying to weather the storm as they steer away from Facebook gaming and more toward multiplatform social gaming titles on mobiles and tablets. The move to mobile strangely warranted pulling COO John Schappert (a former EA and Microsoft executive with experience in gaming) from any further responsibilties of overseeing the company's overall game development.