Looks like the Xbox LIVE Marketplace now has a new name. As of today, the Marketplace shall be known as the "Xbox Games Store." You'll notice the change if you visit the online games marketplace, but it's not really so obvious that all Xbox LIVE users would immediately take notice.
Microsoft didn't make a huge case about it, either. When asked about the change, a spokesperson explained (via Joystiq) that the new name just better goes with every other digital storefront we're seeing on Xbox LIVE. You know, like "Xbox Music Store." Sound logic.
"That's right, [Xbox Live Marketplace] is now called the Xbox Games Store, and will sit alongside the Xbox Music Store and Xbox Video Store. This is to make it easier for consumers to find content both on Xbox 360 today and Xbox One when it launches in November."
Certainly not the only change Xbox LIVE is seeing prior to Xbox One's holiday launch. Prior to this, Microsoft announced plans to finally drop the Microsoft Points system from Xbox in favor of something a little easier to manage.