World Wrestling Champion Rip, a fan favorite that is faithful to the network that he wrestles for, and most importantly, faithful to the fans. But when Rip refuses to join a program on a competing network, dubbed "The Battle of the Tough Guys," an all-out-brawl in which there isn't any rules, a homicidal ex-con named Zeus emerges as the winner. And when Rip refuses the challenge of Zeus, his brother gets roughed-up, leaving Zeus without a choice but to teach Zeus a lesson in one final fight: a No Holds Barred brawl to the finish.