Start Up 2000 is a much better business simulation than what is currently on the market and has several realistic concepts in establishing a business. The downside to this product is that the interface will take a little getting used to and could have been planned to utilize the features of the game to suit a user much better than it does. This game lacks the in depth options of marketing, management and overall exictement that I have yet to see. This game would be much better suited for fun with crazy add ons such as off the wall employees or mob affilitations to spice up game play. All in all, it is a step up, but still has a long way to go.