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The Kepler architecture continues to meet and exceed everyone’s expectations, and looking at the performance numbers it is easy to see why. We can see how the GTX 660 Ti outperformed both the Radeon HD 7850 and HD 7950 minus a few exceptions. For instance the GTX 660 Ti only used a little more power than the HD 7850 and HD 7950, which was very surprising. The GTX 660 Ti is priced at $309, so it sits right in the middle of AMD’s HD 7850 and HD 7950. By placing the GTX 660 Ti in between the two, NVIDIA is effectively taking out both the HD 7850 and 7950 at the same time; why pay more for a graphics card that offers far less performance?
One advantage AMD still has going for it over the Kepler cards is they have equipped their Southern Islands series with 3GB of GDDR5 memory with a 384 bit interface, giving AMD the advantage in some games and synthetic benchmarks. Even with this on their side AMD’s Southern Islands lineup still lacks the overall performance that NVIDIA’s Kepler lineup is capable of delivering. In today’s market, gamers are always on the lookout for the best bang for the buck, making the GTX 660 Ti the absolute best available if they are looking to stay within the $300 to $350 price range.
NVIDIA really brought their A-game with the new Kepler technology, and the GTX 660 Ti is a grand example of this. The GTX 660 Ti has a long list of features that include the new TXAA film style anti-aliasing that uses a custom CG film style AA resolve. Improvements have also been made to the standard AA, along with enhancements that allow you to run NVIDIA’s 3D Vision Surround with a single graphics card, Adaptive-Vsync, and NVIDIA’s new GPU Boost which dynamically adjusts the clocks giving an instant boost to performance.
With all of these new features it is no surprise gamers are having a hard time finding the Kepler series of graphics cards on the shelf. The Kepler series of cards are like a tsunami that is headed straight for the Southern Islands, and AMD had best break out the life vests! Anyone have some shark repellant handy?

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Get the right 3rd party non-reference card (IE: The one of the dual fan cards) and you can overclock it to roughly 670 performance, with quiet fans to boot.
Slightly tempted to get these (two of them), but no...While it has some nice new features and good performance over the 570, I think I'm just going to wait until the 700 series. Let's hope they improve the architecture as much with the next generation, or at least refine the Fermi architecture (more performance & less power consumption/heat). Then I'll splurge and get a whole new rig instead XD