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DV Expo West 2002 Report - PAGE 1
Gabriel Vega - Tuesday, January 14th, 2003

The DV Expo is a spotlight event for many DV fans looking to broaden their horizons through seeing the newest technology for editing or production. This year showcased many tutorial sessions for the public to view, it also showed off many of the latest developing technologies. It was held in the LA Convention Center December 9-12.

Some of the top notch companies who were performing floor demos were companies like Adobe, Matrox, Apple, Pinnacle Systems and Sony electronics. Most showcased their newest product lines, including Premiere 6.5, AfterEffects 5.5, Maya 3D 4.5, and Pinnacle Studio Version 8.

Adobe was running floor demos and advanced tutorial sessions throughout the weekend while also offering out discounts on their featured product line. Their demonstrations consisted of entry level demos of Premiere 6.5. Its numerous features were highlighted such as background rendering to eliminate slowdown while you work.

Premiere showed quite a few improvements including a revised title editor which featured a huge array of new styles and even a custom editor which allowed for curve editing and letter property adjustments. The usages were demonstrated in a few ways and showed strong improvement. AfterEffects was also one to capture the interest of the learning crowds with new updates such as importing camera data from Maya or 3D Studio Max in the production bundle. Such demonstrations consisted of the improved lighting systems and multiple 2D and 3D views which allow for individual customizations.

Sony was there at the show in full force. Quite a few of their new product line was ready for DV enthusiasts to take a peek at. Such items like their CCU-TX7 were present on the floor demonstrating the power of their professional level video recorders, and their improved mobility. On the entry level market Sony featured items like the DSR-PDX10/PDX10P. The PDX10 provides quite a nice package with a touch panel LCD monitor, 12x Optical zoom/ 48x Digital zoom and 530 lines of horizontal resolution. The performance of the camera was actually quite surprising with easy to use controls and a crisp focus when zooming.

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